6hm Branding
6hm (Six Honest Men) branding. The name is taken from Rudyard Kipling's "Just So" stories; therefore, the logo takes the shape of an Indian elephant. The corporate identity was inspired by the work of Jeff Koons.
Art Direction, Branding, Creative Direction,
The name 6hm was derived from a poem by Rudyard Kipling,
"I Keep Six Honest
Serving Men ..."
The logo was then created to reflect the shape of an elephant whilst demonstrating the "6" as the trunk and "hm" as the negative space of the legs. The logo itself is heavily influenced by Jeff Koons giant balloons.Serving Men ..."
Each discipline is represented by a different colour which is translated through all branding.
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